Our Journey to Value
The WorkShop was established in 1996 as a qualitative research company specialising in development work through a uniquely developed semiotic approach. Project demands led us to create original qualitative and quantitative methodologies that covered a wide range of business issues pertaining to solving delicate problems and unique market situations. We soon evolved into a full-fledged business development company.
Projects
Clients
Years Experience
Beyond Expertise: Embracing Innovation
Innovation as Our Guiding Force
Expertise alone is not enough to address the plethora of challenges businesses face in today’s volatile global environment. Innovation is significant across all fields of science as it brings new understanding to recurrent issues and, therefore, new methodologies for solving problems.
TWS Business Logic: Generating Value
The Essence of TWS Business Logic
The TWS Business Logic is a new value generation system focusing on content, the true source of business value. It is an empirical methodology concerned with the construction of meaning. Grounded in the interdisciplinary fields of semiotics and discourse analysis, social constructionism, and logic, our methodology delves into the construction and validation of conceptions of reality through the intricate workings of meaning.
The TWS Business Logic model evaluates the quality of content your company produces and the logic utilised in its production. It allows the creative conception of ideas that lead to high-value propositions and the constructive realisation of solutions that address the cause of problems, not just the symptoms.
In the process of addressing business challenges, we are committed to assisting you in developing three overarching qualities underlying value generation:
The Art of Multivariate Integration
Tailor-Made Solutions for Complex Challenges
The integration of multivariate techniques within our business logic methodology allows for developing “tailor-made” solutions effective in addressing problems at varying levels of complexity. Furthermore, allowing different methods to work as parts of a wholistic analytical process guarantees that a desired level of creativity can operate within a “controlled” analytical environment so that the outcome is always accurate, actionable, and reliable business solutions.
Our method involves an ongoing process of analysis and synthesis with all stakeholders, bringing people together who can present problems and work out solutions. We implement a wholistic approach that allows us to work tactically by zooming in on the detail and strategically by focusing on the bigger picture.
workshops
Nurturing Understanding and Innovation
Workshop sessions define our work. These are primary in gaining understanding, defining problems, and generating ideas. In addition, they bring people together by developing a common language, a unified mindset, and a singular approach to developing solutions.
- Discourse Analysis
- Construction Techniques
- Semiotic Constructs
- Immersion Techniques
Understanding how your business value is constructed, sustained and developed is fundamental to unlocking your business potential.
THE TEAM
Professionals In The Field
To provide the most effective and reliable approach to dealing with issues, we rely on a pull of analysts originating from a number of different fields. Fields related to either the social spectrum and human behaviour or the business arena and the financial and practical implications of the issues at hand. This allows for an all-inclusive, intergraded and “realistic” approach to any issue under examination.
