TWS PROFILING

Your logic in constructing value is the DNA of your company.

Examine the makeup of your organisation to understand the problems and find solutions to growth.

Your business logic represents how you analyse, develop and demonstrate your business content in creating value.

It is the DNA of your business and, therefore, fundamental to its well-being.

Profiling is a reliable diagnostic assessment that thoroughly examines your value generation system for clarity and significance. It identifies the logic underlying how you formulate ideas and strategies and how you implement them into actions, pointing out areas that require your attention in boosting growth and ensuring success.

Examine the quality of the value you generate and how you create it.

We examine the sum of the content elements expressing and developing value. We explore each element individually in terms of significance and analyse how they work together in producing value. Understanding how you generate, expand, refine and shield your content reveals the cause of product performance. Realising the business logic behind the content creation process allows you to control and predict the outcome of your actions.

Value creation is always possible

as content has a regenerative life cycle, and the construction process is open to change.

The quality of your value is directly related to the value of your proposition. High-value propositions need to be:

Clear and comprehensive, allowing the customer's involvement in the experiences entailed in the proposition. However, clarity alone does not construct value. You may construct a clear proposition that is, nevertheless, of no significance to your customer.
Significant if it empowers your customers in fulfilling a purpose. However, significance requires clarity because your proposition needs to be clear for your customer to evaluate significance. Significance also involves relevance since significance is anchored in the pertinence of the message. However, relevance alone does not constitute significance.

The value you generate is directly related to the cost of establishing your market position.

A clear and significant proposition leads to greater value generation and lower costs.

Our profiling illustrates four types of systems and four equivalent value positions:

The four positions on the map are interrelated and represent the key structures of your value construction system. The logic utilised in the process of value generation fosters an orientation that either propels you forward or holds you back in your efforts for growth.

Ask for an evaluation before you seek out a solution to a problem.

We help you identify your content processing system and sharpen your business logic to create high-value propositions, reinforcing your adaptability to change, responsiveness to threats, and success in maintaining a clear path to sustainable growth.