Representative Projects
Public
Developed the name. Advised on the development of the PUBLIC business concept, the first integration of technology and culture as a unique experience within the Greek market.
ECB
Participated in the European project concerned with the introduction of the Euro in the countries of the European Union. Evaluated understanding of the denominations of the new currency and overall value position in respect of existing money perceptions.
HSBC
Developed a unique client segmentation model based on profiling (recognised as best practice). A model that segmented clientele on the basis of psychographic criteria that helped the Bank in developing targeted products, services, and means of communication as a way of improving quality but also enhancing value.
Arla Lurpak
Working closely with Arla since 2004 in repositioning products but also in developing product concepts. Advised on strategy and communication in penetrating successfully the Greek market. Have aided in the development of a leading position for the Lurpak brand.
Action Aid
Evaluated relevance of the ActionAid proportion to the Greek audience. Proposed ways in which ActionAid could reach out to the Greek audience. Restructured the narrative of the organisation's combination material to enhance publish response and increase sensitivity to the cause.
BP
Participated in an international project aimed in advising BP in the development of a long-term strategy of growth. Proposed directions of brand expansion as well as business diversification within the Greek Market content.
British Council
Participated in a European project of evaluating the appeal and relevance of English culture to the Greek audience. Advised on repositioning brand and refreshing value by addressing issues of teaching approaches to communication strategies.
Village Cinemas
Worked closely in repositioning the Village Cinemas brand with the introduction of Village at the Mall. Advised on branding elements related to the cinemas from the structure and style of foyer to suitability of seats in the screens, to brand promise, to communication. Worked on the development of Village Gold Class, Village Europa, Village all Day Bar and Village Bowling as business until but also as entertainment options. Developed unique methodologies for Village Roadshow Pictures to advise on forecasting ticket sales as well as evaluating scripts and communication strategies.
PASOK
Worked closely with the Secretary for Communications in repositioning the party and the party leader from 2007 up to 2010. Restructured the content of the party to enhance relevance and advised on communication strategy as well as communication messages and executions for the European as well as the national elections of 2009 that led to a sweeping majority win.
SKAI
Worked on the establishment of SKAI TV. Advised on the development of the business concept and brand positioning, assisting in the construction of the program as content, including scheduling, as well researching key anchor personalities. Repositioned the radio station, refreshing value system and messages, content structure and content presentation.
IKEA
Assisted in the introduction of the IKEA concept in Greece. Proposed ways in which concept could gain relevance in the Greek market. Guided on product range suitable to the Greek audience and advised on communication platform. Advised on expansion of IKEA stores in specific locations of Greece.
Mythos
Developed the position of the beer Mythos generating a conceptual value that capitalised on the Greekness entailed in the name. Also provided guidelines in relation to the development of the bottle design as well as the direction of communication.
